in an old notebook i found my first notes on building Evernote’s “Announcements” system in 2012. it was all driven from their WordPress instance, since they had an int’l team of writers already using it. they wanted announcements to be targeted to any combo of: Product, Sub Level, Platform, Country, Geo Region (e.g. Latin America), interface Language.

i built it with WordPress taxonomies and created a theme that output articles in an XML feed, filtered for the above input criteria. (also: RIP)